Santa's Workshop is in crisis – kids have lost interest, and the elves are desperate. A struggling branding consultant is called to the North Pole to help. Partnering with Santa's creative lead, they craft a fresh logo, tagline, and buzzworthy social media presence, bringing the magic of Christmas back to life.

Santa's Workshop is in crisis – kids have lost interest, and the elves are desperate. A struggling branding consultant is called to the North Pole to help. Partnering with Santa's creative lead, they craft a fresh logo, tagline, and buzzworthy social media presence, bringing the magic of Christmas back to life.